This is a generic brand video, part 2

Embed from Getty Images

Remember the brilliant piece on a generic brand video published recently by McSweeneys? The folks over at stock footage company, Dissolve, bless their souls, decided to bring that to life. The following video is a perfect representation of everything that makes brand videos so horrible (I’ll admit in the course of my work that I’m often guilty of inflating brands into something more noble and life-changing than they ever can be, but I never wanted to use those stock images of people staring out of windows onto city landscapes in my advertisements as much as my clients do.)

Let’s do some futuring, and together, we’ll make a difference.



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