Word crime #2495: Platishers

MEDIUM

Between all the “empowering” and “results-driven optimization” and “leveraging of core competencies”, there appears to now be a new word in the mix – the horrifying amalgamation of publishers and platforms, otherwise known as platishers.

Platishers.

We should really cascade some memos regarding these crimes against vocabulary.

Jonathan Glick came up with the word in a recent post at Re/Code, itself a social media platform as well as a publisher, comparable to other platforms ranging from the wide-ranging Twitter and Facebook, to more content-specific platforms such as Forbes and LinkedIn, to newer brands such as Byliner, BuzzFeed and Vox Media.

A new trend? Sort of – Huffington Post has a similar model since 2005, but it is in the last few years that platishers mentioned above have emerged – clearly there is much room for growth. Ideally, insightful curation, together with unique content and a differentiated brand, will lead to a proliferation of quality writing readers can enjoy. Competition will be tough – between aggregators turned publishers and publishers turned aggregators, companies not involved in journalism will themselves be interested in creating content and telling a bigger story. It may be time we also have a Forgotify for the many posts that are going to go unread in this sea of words.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: