Awkward tweeting

What to say about a day like MLK day? The line is amorphous and hard to toe:

“Happy MLK day!”?

Too excited.

“Happy MLK day.”

Boring.

“I have a dream – a dream of a new (insert brand/product).”

No one went with that, at least, not word for word. For better or worse, here are some brave efforts by brands to say something about MLK day:

 

 

Because MLK is like one of those beautiful rebels who work out at the Equinox gyms, and would totally get a pointy party hat from hats.com…

via Ad Age

• MLK day
• Twitter