Ah, advertising. It’s amazing how much creativity and effort are put into it. Because if there’s a way for advertisers to get to you, they will find it. Last night, Steven Colbert aired a short clip of Mirriad Chairman, Roger Faxon, showing off his company’s technology – creating retroactive product placements. In one example shown, characters walk past a storefront that has been digitally reskinned into a Subway shop. Content enhancement indeed! I look forward to seeing a sign for Chipotle on a rerun of Mad Men.
via Ad Age